| Published by Marika Hubble-Marriott
The goal is to remain relevant, to convert passive responses into active engagement, and to drive brand recognition and loyalty. You remain competitive by understanding and managing the legal risks associated with social media.
Recent examples which highlight the litigation risks for the direct settling industry in this environment include:
As the social media environment continues to evolve, so too will the potential for new claims and legal risks.
Part 2 of this article, Social Media - Litigation Risk Management, will follow next month and will provide tips for the direct selling industry.
This article was first published in the DSA Connect Newsletter, April edition.
The Supreme Court of Western Australia in Douglas v McLernon has warned against the common misconception that the laws of defamation do not apply to internet publications.
A recent decision of the District Court of New South Wales confirms that claims for defamation can be successful even when a publication does not identify a person by name.